Data Studio
Summary StatementÂ
With bulky, time-consuming Excel reporting used for insights & data sharing with clients, we decided an updated reporting format was necessary. Over the course of a few months, I researched Data Studio tools, determined back-end data setup, and designed an accessible reporting interface.
Final Assets
Our final assets included a comprehensive report, outlining key KPIs for total site, our channels specifically (Paid Search and Affiliate), and budget pacing.
Total Site Overview - Pulling straight from Google Analytics
Paid Search Overview - Pulling from Google Sheets & Google Ads
Budget Pacing - Pulling from Google Sheets
Enterprise View - Pulling from Google Sheets